The Story Strategy Blueprint

Meaningful introduces The Story Strategy Blueprint, a simple framework for you and your team to follow when developing or marketing a new product or service.

The blueprint helps you to continually focus on your customer, who has the power to make or break your business.

The Story Strategy Blueprint ensures that the needs and wants of your customer remain front and centre as you develop products and services and make plans to bring those ideas to life. Designed to work for both solopreneurs and in larger more complex organisations where focus on the customer and a common goal across teams is the secret to success. The Story Strategy Blueprint helps you hone in on what matters to your customer and commit resources to making something people want, instead of having to work out how to make people want something.